In the late 90s, the Coca-Cola Company and Carlsberg A/S signed a joint venture agreement for the bottling and distribution of Coca-Cola and other soft drinks in the markets of Denmark and Sweden. This is a natural extension of many years co-operation in Denmark through Carlsberg. It is around the same time that Carlsberg had selected DataFlex for developing enterprise-wide solutions for multi-user, PC-based LAN solutions. Today, in 2015, Carlsberg still relies on DataFlex, maintaining existing, and developing new software solutions with DataFlex.
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