Data Access Worldwide Branding Guidelines

Explanation

The new Data Access Worldwide logo is the result of an evolution of the existing logo. It applies a strong typography with easily identifiable features. The gap in the "D" is derived from the original logo and is implemented in the "A" as well. The combination of the corporate black and the strong orange makes it a logo that is easy to remember and it gives the opportunity to embed the Data Access Worldwide sub-brands.

Logo placement

The new logo can be used in a variety of ways, do not apply any other combinations than the ones shown here. Whenever possible, the Data Access Worldwide logos should appear in the upper right-hand corner, in full color, on a white background. Consistent placement in this location on communications materials helps build awareness of the Data Access Worldwide brand. Keep a clear space from the bottom (at least 20mm) and right edge (at least 20mm). If the logo cannot be placed in the upper right-hand corner, an acceptable alternate placement is the upper left-hand corner. Be sure to maintain the same amount of clear space from the top and left edges.

Logo abuse

The Data Access Worldwide logos must be used properly for it to be effective. Below are some rules to help maintain the logo integrity:

Logo		Description
		Do not change element position, please refer to logo placement for accepted formations.
		Do not stretch or distort the logo. Respect the aspect ratio's.
		Do not change one elements size. Change eveyrthing in ratio, or leave it as is.
		Do not change indivudal fonts, use the fonts provided. Do not change the colors other than the accepted variations.

Logo specifications

When you want to use the logo for other purposes than screen (print, paint, stickers, merchandise) use the color pallet to apply the correct color. The brand graphics package contains multiple file formats (EPS, PDF, PNG, EMF). Use the correct fileformat for the right purpose.

The minimum clear space around the logo is equal to one-half the height of the logo. To create the greatest impact, allow even more space around the logo. Do not allow photos, typography, or other graphic elements to enter the minimum clear space area.

The minimum logo size should be used only when layout space is extremely limited. Use the logo at a larger size whenever possible. When it is necessary to use the logo at a width less than 120mm (453 pixels) a 'combined use version' has been created. All logo versions must never be used at a width less than 34mm (128 pixels).

When centering the logo, it is important to maintain a visual balance of surrounding space.

Icon placement

The minimum clear space around the icon is 10 pixels. To create the greatest impact, allow even more space around the icon.

Icon abuse

The Data Access Worldwide icons must be used properly for it to be effective. Below are some rules to help maintain the icon integrity:

Icon		Description
		Do not distort the icons. Respect the aspect ratio's.
		Do not alter the shape of the icon.
		Do not rearrange the icon or change elements in it.
		Do not change the color of the icon other than the suggested combinations.

Icon executions

There is a variety of possible icon color pallets and placement options.

All the logos

The logo should stand out in every situation. The next pages contain all the DataAccess Worldwide brands ans sub-brand logos and icon. It shows usage in every situation. When you want to use the logo for other purposes than screen (print, paint, stickers, merchandise) use the color pallet to apply the correct color.

Brand logos and icons

Each brand has its own logo and icons. Use the correct corresponding logo/icon.

Icon Filled	Icon Outlined	Logo compact	Logo Big	Logo Small	Logo Combined

Download Brand logos and icons

Sub-brand logos and icons

Each sub-brand has its own logo and icons. Use the correct corresponding logo/icon.

Icon Filled	Icon Outlined	Logo compact	Logo Big	Logo Small	Logo Combined

Download Sub-brand logos and icons

Color chart

Get the color information in different formats.

Color range

All the DataAccess logos use 3 primary colors. Black, orange and grey. To keep it fresh you can use the secondary color pallet to spice things up.

Primary range

Orange Range

HEX #B43123 RGB 180 / 49 / 35 CMYK 0 / 73 / 81 / 29

HEX #E68635 RGB 230 / 134 / 53 CMYK 0 / 42 / 77 / 10

HEX #EFE692 RGB 239 / 230 / 146 CMYK 0 / 4 / 39 / 6

Secondary range

HEX #38485F RGB 56 / 72 / 95 CMYK 41 / 24 / 0 / 63

HEX #4D6C80 RGB 77 / 108 / 128 CMYK 40 / 16 / 0 / 50

HEX #527061 RGB 82 / 112 / 97 CMYK 27 / 0 / 13 / 56

HEX #72A180 RGB 114 / 161 / 128 CMYK 29 / 0 / 20 / 37

HEX #8A786E RGB 138 / 120 / 110 CMYK 0 / 13 / 20 / 46

HEX #B6A990 RGB 182 / 169 / 144 CMYK 0 / 7 / 21 / 29

HEX #A0C5BF RGB 160 / 197 / 191 CMYK 19 / 0 / 3 / 23

HEX #DBF6ED RGB 219 / 246 / 237 CMYK 11 / 0 / 4 / 4

Correct usage of the logo

The only 'rules' are that the colors do not clash and that there is a level of contrast (or difference) between logo, typography and it's specified backdrop. This also applies to the logo's placement over a photographic background, pattern, visual graphics or other media. Examples of how the primary logo deals with the alternative color backgrounds from the suggested scheme are below.

Suggested options for usage of colors and color combinations:

Stationary

The stationary design communicates the brand cleanly and clearly. The compact logo is used on all stationary components.
On the envelopes there is a "Port betaald" sticker on it, this is of course only for the Netherlands.

Business card front (landscape 85x55mm)

Business card back (landscape 85x55mm)

Stationary front (portrait 210x297 mm)

Fast Fact front (portrait 210x297 mm)

Stationary and Fast Fact back (portrait 210x297 mm)

Envelope EA5 (landscape 156x220 mm)

Envelope C4 (landscape 324x229 mm)

Email Signature

Your email signature affects the tone of every email you write and is a reflection of our organisation to everyone who receives it. Signatures are a professional piece of corporate stationery and as such must present a consistent and professional image and not your own personality. Email signatures should be included on all emails and must follow the standard format detailed below, which should be used for both internal and external emails.

Your email signature should be laid out as detailed below. Mobile numbers should only be included if business requires, personal mobile numbers should not be included.

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Your Name
Function Description



T: +31 (0)74 255 56 09 | your.email.address@dataaccess.eu | www.dataaccess.eu | facebook | twitter | linkedin

Available icon sizes .ICO

For every subbrand there is an .ICO file available and optimized for on-screen viewing. The graphic package contains the following RGBA (32-bits), 256 color (8-bits) and 16 color (4-bits) color Depth sizes: 256x256, 48x48, 40x40, 32x32, 24x24, 20x20, 16x16.

Splashscreens

There are splashscreens available for DataFlex Studio, DataFlex Reports (Standard and Developer Edition) and DataFlex Content Manager. Respect the general layout, no changes should be made.

Wizardscreens

There are wizardscreens available for DataFlex Studio, DataFlex Reports (Standard and Developer Edition) and DataFlex Content Manager in various sizes for best screenviewing depending on your DPI (100%, 125%, 150%, 200%). Respect the general layout, no changes should be made.

Download Wizardscreens